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Mego Toys

Mego Toys revolutionized the 8-inch action figure with cloth-costumed superheroes in the 1970s—and has come roaring back to life with slick retro reissues of fans’ favorite franchises.

Vintage Cool, Reborn.

Mego Toys is legendary—not just for reinventing the 8-inch action figure, but for defining it. Founded in 1954 by D. David Abrams and later steered into action figure greatness by his son Marty, Mego struck gold in the 1970s with licensed heroes sporting cloth costumes and swappable bodies—a format that became the standard for the era.

Fast-forward to 2018, and the spirit of Mego was revived with the “Marty Abrams Presents Mego” line, a nostalgic, lovingly crafted comeback featuring timeless fandoms like Star Trek, DC Comics, I Dream of Jeannie, and more—this time dropping exclusives at Target and Comic-Con. It’s a perfect tribute to the past and present of beautifully simple, sentiment-packed collecting.
"Mego redefined childhood heroes, cloth capes and all—and now, they bring that magic back with every reboot."
- Said every fan who just spotted a Mego figure on a store shelf for the first time in decades
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Collector's Guide

Mego figures are typically produced using plastic bodies paired with real fabric clothing and soft goods. Sculpting focuses on expressive head sculpts that capture character likeness in a simplified, vintage style. Articulation is minimal compared to modern action figures, usually limited to basic limb movement that supports standing and light posing. Costumes are a major highlight, often tailored to recreate signature outfits using printed or sewn fabric.

Collectors love Mego for its nostalgic authenticity. Figures are designed to closely match the look and feel of original releases, making them perfect for retro displays or mixed shelves with vintage-inspired collections. Packaging often echoes classic cardbacks or box designs, adding to the throwback appeal. At Mythical Mountain, Mego is perfect for fans who want a direct line back to the roots of action figure collecting, simple, charming, and full of history.

Fun Fact!

Mego’s cloth-costume figures created the “World’s Greatest Super Heroes” line in the early 70s—and set the action-figure scale for the decade. In their modern comeback, each figure in the “Marty Abrams Presents Mego” line was capped at just 10,000 pieces per character, reinforcing that limited-edition punch.

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