Hasbro
Why We Love

Hasbro

Hasbro is the juggernaut of the toy industry—one of the biggest names in the game, and for good reason. From humble beginnings in 1923 as a family business in Providence, Rhode Island, Hasbro has grown into a global powerhouse that has defined childhoods for generations. They don’t just make toys—they make icons.

Whether it’s G.I. Joe storming into action, Transformers rolling out, or My Little Pony galloping across the imagination, Hasbro has mastered the art of building toy lines that turn into cultural phenomena. Beyond their own original creations, Hasbro has also been a licensing giant, giving fans high-quality collectibles from Star Wars, Marvel, Indiana Jones, Power Rangers, and more. Simply put: if it’s a pop-culture giant, there’s a good chance Hasbro has immortalized it in plastic.

“Knowing is half the battle.”

- A message proudly brought to you by Hasbro’s ability to make education sound like elite special ops training.

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Collector's Guide

The House that Built Heroes, Villains, and a Whole Lot of Shelf Space.

Hasbro’s catalog is massive, but collectors usually focus on specific lines. If you’re into 6-inch figures, the Marvel Legends and Star Wars: The Black Series lines are industry benchmarks, offering detail and articulation at collector-friendly prices. Vintage lovers chase down retro-style G.I. Joe Classified or Transformers Generations. And if nostalgia is your thing, Hasbro keeps classics like My Little Pony and Power Rangers alive with modern updates. For tabletop gamers, their Wizards of the Coast division fuels both Magic: The Gathering and Dungeons & Dragons, proving Hasbro’s reach goes way beyond action figures.

Coolness Factor

Why Collector's Love it

Collectors love Hasbro because they’re everywhere. They’ve mastered the art of giving fans both nostalgic throwbacks and cutting-edge modern designs. Whether you grew up in the 80s, 90s, or 2000s, there’s a Hasbro line that probably defined your childhood. And now, as adults, collectors get to revisit those same worlds in the form of meticulously designed, display-worthy figures. Simply put: Hasbro knows what fans want—and they keep delivering it decade after decade.

Signature Styles
  • Iconic original brands (G.I. Joe, Transformers, My Little Pony).
  • Deep licensing power (Star Wars, Marvel, Indiana Jones, Power Rangers).
  • Collector-grade figure lines (Marvel Legends, Black Series, G.I. Joe Classified).
  • Strong connection between toys, cartoons, movies, and fandoms.
Big Collabs
  • Star Wars
  • Marvel
  • Transformers
  • G.I. Joe
  • Power Rangers
  • Indiana Jones
  • My Little Pony
  • Dungeons & Dragons
  • Magic: The Gathering

More fun for Hasbro fans

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G.I. Joe
G.I. Joe