Hiya
Why We Love

Hiya

Hiya Toys may not be a household name just yet, but for fans of 1:18 scale collectibles (that’s 4 inches, give or take), they’re the best-kept secret in the action figure world. Founded in 2009, this Hong Kong-based company has built a cult following by delivering incredibly detailed, screen-accurate figures from beloved sci-fi, horror, and action franchises.

What sets Hiya apart is their commitment to precision. These aren’t just shrunk-down versions of bigger toys—each figure is a micro-masterpiece. With meticulous sculpting, smart articulation, and atmospheric accessories, Hiya captures the essence of their characters in compact form. Whether you're hunting Xenomorphs or suiting up with RoboCop, Hiya’s figures are made to look great on your shelf and feel great in your hands.

Hiya Toys also has a reputation for reaching into corners of IPs that larger companies often overlook - minor variants, troop builders, and obscure favorites all find a home in Hiya’s lineup. Their output is steady, their packaging is collector-friendly, and their fanbase is growing fast.

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Collector's Guide

Small Scale. Big Impact.

Just getting into Hiya Toys? Here’s what you should know:

  • Most figures are 1:18 scale (4 inches)
  • Price range: ~$20–30 per figure
  • Many figures ship in window boxes, ideal for in-box display
  • Frequent retailer exclusives - stay alert for limited variants
  • Perfect for diorama builders and army collectors
Coolness Factor

Why Collector's Love it

Hiya Toys fills a gap in the market with small-scale figures that punch way above their weight. Whether you're tight on shelf space or just obsessed with detail, these figures deliver a premium experience at a manageable price point. Collectors love the steady flow of releases, the commitment to obscure variants, and the sense that Hiya’s team actually cares about the properties they work on.

Signature Styles
  • 1:18 Scale (approx. 4-inch) highly detailed action figures
  • Weathered paint apps and gritty realism
  • Heavy on sci-fi, horror, and military aesthetics
  • Modular display bases and diorama potential
  • Smart articulation with a focus on posing AND stability
Big Collabs
  • Aliens & Predator
  • RoboCop
  • Judge Dredd
  • Godzilla x Kong
  • Exquisite Mini Series (Hiya’s original designs & smaller IPs)

More fun for Hiya fans

TV & MOVIES
TV & MOVIES
Predator
Predator
Alien
Alien