
Hiya
Hiya Toys may not be a household name just yet, but for fans of 1:18 scale collectibles (that’s 4 inches, give or take), they’re the best-kept secret in the action figure world. Founded in 2009, this Hong Kong-based company has built a cult following by delivering incredibly detailed, screen-accurate figures from beloved sci-fi, horror, and action franchises.
What sets Hiya apart is their commitment to precision. These aren’t just shrunk-down versions of bigger toys—each figure is a micro-masterpiece. With meticulous sculpting, smart articulation, and atmospheric accessories, Hiya captures the essence of their characters in compact form. Whether you're hunting Xenomorphs or suiting up with RoboCop, Hiya’s figures are made to look great on your shelf and feel great in your hands.
Hiya Toys also has a reputation for reaching into corners of IPs that larger companies often overlook - minor variants, troop builders, and obscure favorites all find a home in Hiya’s lineup. Their output is steady, their packaging is collector-friendly, and their fanbase is growing fast.