Super7
Why We Love

Super7

Super7 is what happens when pure fan passion collides with toy-making genius. Born out of a scrappy San Francisco zine in 2001, Super7 quickly grew into a cultural force by resurrecting the toys you loved as a kid — and the ones you wish you had. What started with quirky Godzilla exclusives has become a full-blown empire of collectible cool, stretching from cult cartoons to legendary metal bands.

What makes Super7 so awesome? They don’t just make toys, they make statements. Whether it’s a perfectly retro 3.75” ReAction figure, a tricked-out ULTIMATES! collectible loaded with accessories, or a wild original like The Worst, Super7 feels like the ultimate inside joke that you get to display proudly on your shelf. It’s fandom with a punk-rock spirit — bold, weird, and unapologetically fun.

“Super7 doesn’t just make toys — they make love letters to the weirdest, coolest corners of pop culture.”

- Said every collector while rearranging their shelf for the fifth time this week
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Collector's Guide

Toys for the Weird Kids Who Grew Up but Never Outgrew It

Super7 collections come in tiers designed to hit every kind of fan. The ReAction line is pure retro charm — 3.75” figures styled like vintage toys, perfect for lining up a whole wave of your favorite franchise. The ULTIMATES! line is where Super7 flexes hard: highly detailed 7” figures packed with alternate heads, hands, weapons, and sometimes even glow or light-up features. They’re the crown jewels of a collector shelf.

Beyond those, Super7 also cooks up wild Originals like The Worst or Mummy Boy, alongside the Super Cyborgs — transparent, jumbo-sized homages with visible inner workings. Add in limited exclusives, SDCC drops, and massive throwback Super Shoguns, and you’ve got one of the most creative, collectible product lines on the planet.
Coolness Factor

Why Collector's Love it

Super7 is collectible culture turned up to eleven. Their figures don’t just scratch the nostalgia itch, they celebrate it with attitude — blending premium detail with a sense of fun that other brands can’t touch. Fans love that Super7 digs deep into cult franchises, music legends, and overlooked gems, making them a go-to brand for collectors who want their shelves to stand out and start conversations.
Signature Styles
  • Retro-inspired cardback packaging with bold throwback graphics
  • Wide range: 3.75” minis to towering jumbo figures.
  • Originals with tongue-in-cheek, underground-comic energy
  • Highly accessorized ULTIMATES! with swappable parts and heads
  • Bold licenses and unexpected mashups
Big Collabs
  • Teenage Mutant Ninja Turtles
  • Thundercats
  • Transformers
  • Universal Monsters
  • Peanuts
  • Music icons like Iron Maiden, Misfits, Beastie Boys, and ODB

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