Good Smile Company (often affectionately called “GSC”) has become one of the most trusted names in Japanese collectibles. Founded in 2001, they’ve built a global reputation for producing figures that balance affordability, artistry, and pure fan delight. Whether it’s a cutesy chibi-style Nendoroid or a sleek, dynamic Pop-Up Parade, Good Smile’s craftsmanship and attention to detail shine through in every release.

Their Nendoroid line in particular is legendary—compact, poseable figures with swappable faces and accessories that bring your favorite characters to life in endless combinations. Meanwhile, Pop-Up Parade offers a more budget-friendly way to collect larger-scale figures, with clean sculpts and vibrant designs that make them display-ready straight out of the box. With thousands of licenses under their belt, GSC is a collector’s gateway to anime, manga, video games, and beyond.