McFarlane Toys
Why We Love

McFarlane Toys

Founded by comic book legend Todd McFarlane in 1994, McFarlane Toys started with a simple goal: make action figures that actually looked like the characters they were based on. What followed was nothing short of a revolution in collectible design. From Spawn to superheroes to sports stars and horror icons, McFarlane Toys brought a level of sculpt detail and realism that collectors had never seen before.

Over the years, McFarlane Toys has partnered with some of the biggest entertainment franchises in the world, including DC Comics, The Walking Dead, Stranger Things, The Witcher, and My Hero Academia. They're known for tight articulation, gritty realism, and sculpts that often punch way above their price point.

Whether you're a shelf-builder, a poser, or an inbox perfectionist, McFarlane gives you figures that look like art and feel like play. These aren't just toys—they're miniature monuments to your fandom.

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Collector's Guide

Highly Detailed. Fiercely Collectible. Unmistakably McFarlane.

McFarlane figures typically run in the 7" scale, making them compatible with most modern collector lines.

  • DC Multiverse figures are released in themed waves, often with build-a-figure parts.
  • Spawn and horror lines may feature exclusive Deluxe editions.
  • Expect tight articulation, custom stands, and great shelf presence out of the box.
  • Packaging is modern and collector-friendly, perfect for display or inbox preservation.

McFarlane Toys also loves repaints and chase variants, so keep your eyes open for alt designs and retailer exclusives.

Coolness Factor

Why Collector's Love it

McFarlane Toys has earned diehard fans by delivering what other lines don’t: elite sculpting and paint apps at mass-market prices. They're fast-moving, ever-expanding, and aren’t afraid to take creative risks on darker or more obscure characters. Whether you're in it for DC's deep roster or a gory Spawn throwback, McFarlane's lineup always feels bold, edgy, and worth the shelf space.

Signature Styles
  • Hyper-Detailed Sculpts that often rival statues
  • 7-Inch Scale with custom bases and weaponry
  • Unique Posing Systems with 20+ points of articulation
  • Dark, Stylized Aesthetic especially in Spawn and horror lines
  • Affordable Price Points with collector appeal
Big Collabs

McFarlane Toys has worked with:

  • DC Comics (Multiverse, Batman, Superman, etc.)
  • Spawn (the OG of gritty anti-heroes)
  • The Witcher (Netflix & Game Designs)
  • The Walking Dead
  • My Hero Academia
  • Avatar: The Last Airbender
  • Doom, Mortal Kombat, and other video game lines

More fun for McFarlane Toys fans

SUPER HERO
SUPER HERO
My Hero Academia
My Hero Academia
DC Comics
DC Comics