100% Soft is what happens when internet culture, pop art, and vinyl toys collide in the best possible way. Created by Los Angeles-based artist Truck Torrence, the brand has built a cult following for its clever, colorful, and weirdly relatable collectibles. Whether it’s the now-iconic Dumpster Fire (a literal flaming trash bin made adorable) or the mischievous Pizza Rats After Dark, 100% Soft turns modern chaos into something you actually want to display on your shelf.

Every piece in the 100% Soft lineup is infused with personality—bright, meme-worthy, and instantly recognizable. These vinyl figures straddle the line between art toy and social commentary, managing to make even existential dread kind of cute. From limited drops to quirky collabs, 100% Soft has carved out a unique corner of the collector world where humor, heart, and vinyl meet.