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It

Few horror stories have crawled deeper into the collective imagination than Stephen King’s It. Originally published as a novel in 1986, It terrified readers with its tale of childhood fears made real, and the decades-long battle between a group of friends and a shape-shifting entity that often takes the form of Pennywise the Dancing Clown. The 1990 miniseries brought Pennywise (played by Tim Curry) into living rooms everywhere, cementing him as one of horror’s most enduring icons.

The franchise roared back into the spotlight with the two-part film adaptation (It in 2017 and It Chapter Two in 2019), starring Bill Skarsgård as a chillingly unhinged Pennywise. With its blend of supernatural dread, coming-of-age nostalgia, and King’s trademark small-town darkness, It continues to lure new generations into Derry, Maine — a place where fear truly has no end.

“We all float down here.”

- Pennywise, your least favorite children’s party entertainer.

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It
Collector's Guide

The Scariest Clown in horror history. Which is really saying something... because clowns are seriously the worst.

Fans of It can sink their teeth into a wide variety of collectibles. NECA has produced highly detailed Pennywise figures from both the classic miniseries and modern films. Funko Pop! offers plenty of nightmare fuel with its big-eyed takes on the dancing clown, while Trick or Treat Studios creates truly terrifying Pennywise masks for cosplay and Halloween. There are also prop replicas — like red balloons, SS Georgie paper boats, and sewer diorama displays — for those who really want to bring Derry into their home (though we can’t recommend inviting Pennywise to stay).

Fun Fact

The 2017 film became the highest-grossing horror movie of all time, raking in over $700 million worldwide. The fictional town of Derry, Maine, appears in many of King’s works, making it one of his most infamous “shared universe” settings.

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